In Casio they know of watches. There is no doubt about that. This Japanese company placed on the market its first digital wristwatch four decades ago, and was the first to realize the potential they had this kind of watches if they added additional features such as calculator, games, alarms, calendar, e, Even a remote control. Surely many of you who lived your childhood in the 80's remember the mythical CMD40, one of the Casio models that allowed us to change the television channel from the clock.
With these precedents, and given the potential for growth that seems to have the market for smart watches, it is not strange that Casio has noticed it. Moreover, Kazuo Kashio, one of four brothers who participated in the founding of the company, said to The Wall Street Journal that are almost ready to land on this market . But the interesting thing is that their approach is very different from that of Apple, LG, Sony and the other companies that are currently struggling to get a piece of this palatable cake.
Casio relies on your experience
Kashio seems to be convinced that his baggage puts his company in a very comfortable position to reach the consumer market with more force than they have so far displayed the brands that are already in it. In fact, he has anticipated that his intention is not to launch an intelligent device, which also incorporates the functions of a watch. They want to make watches in the making, but enriched with "smart" functions. Your starting point, of course, is different.
But this manager has gone even further by ensuring that his proposals will have a resilience suitable for heavy and sloppy daily use; They will be easy to use, and they will be beautiful. But this is not all. They want to launch them with a price as competitive as possible. And they have Apple in the spotlight. Apparently his first proposal will be similar to the cheaper version of Apple Watch price, which in Europe share from 419 euros .
We only have one question to solve: when will they have it ready? It seems they expect to launch in Japan and the United States at the end of next March. But this first model will not be suitable for all audiences because, according to Kashio, they have designed it for men who want to use it in their free time and while playing sports. We'll see how it works out for them.