Since the first rumors of the arrival of some smartphones Pixel knew that something important will happen to the Nexus family, from which came the rumor that would cease to exist to give way to a strategy where Google would be the protagonist, alliances were finished and launches together to give weight only to Google.
And so we saw today at the "Made by Google" event which focused on the company as a manufacturer and developer of hardware, and where all devices carry the Google brand and there is not a mention of who was responsible for the manufacturing. This represents what many feared, because with this announcement Google is confirming that no longer will have more products Nexus.
A story that began in 2010 comes to an end today
After eight smartphones, four tablets and two media players, the Nexus brand is fired to make way for a new strategy in the company, which seeks to position Google as the concept developer, designer and engineer all new devices.
Rick Osterloh is the fundamental part of these changes, and now as head of hardware will handle the legend "Made by Google, " which is found in all the devices released today, a stamp of identity becomes as it is the "Designed by Apple in California" so we'll never see a Pixel device with a mention of a third party, the Pixel and all new devices from today are from Google.
It is here that these changes involve killing the Nexus brand, which became synonymous with quality, price and offering an experience as Google wanted. However, the Nexus were devices aimed at hard users of Android, who knew and understood the benefits of having a product with Android pure, while for other consumers were never a remarkable product, mainly because only sold through of Google and never achieved a participation with operators, which ultimately detracted reach.
To this we can add the fact that each manufacturer its identity embodied in the Nexus, which ultimately represented a lack of continuity and confusion for users.
With this being dismissed one of the brands that fonder harvested for six years, a brand that will continue to have the support from Google, which means that there will still be updates and technical support, and from today all reflectors point to the new pixel, which will be the new standard bearers to bring Google to a new position as a manufacturer of smartphones, which will seek to overcome the image and success of the Nexus family.