I think the story more or less we know and can summarize that a design problem with the Galaxy Note 7 has done much harm to the accounts of Samsung , has conditioned the design of a major new phone, and leaves them especially touched to one of its subsidiaries, which is responsible for making all kinds of batteries.
We talk about Samsung SDI, which according to Reuters is experiencing a lot of pressure from their customers: they are asking for maximum safety for batteries that are developing. The reputation with new customers in the Korean subsidiary has been a good stick, and that is affecting new contracts that go beyond phones, and Samsung SDI is responsible for creating solutions for two major fields expanding: cars and energy storage in the home.
"From the first 'recall', we have received many inquiries from our customers, we include Apple, asking for the safety of our products," says engineer involved in developing SDI battery Note 7.
It is estimated that Samsung SDI has lost a fifth of its market value with all this crisis, and their losses in the third quarter have become more than double that recorded in the same period last year.
Fortunately for SDI has been the problem in Note 7 have made all necessary tests in other catalog products, and have not found anything. In fact the batteries created by the Chinese company Amperex for the Note 7 also suffered the problem, so the cause of the explosions is closer to the overall design of the phone, battery.
Samsung SDI comment that was initially created as a joint venture with Japan 's NEC , back in 1970, with the intention of creating thermionic valve for televisions of the time. Next to the department that creates phones are two of the most important pillars of the Korean company, and together have carved a reputation market . Together they will have to get through this.
SDI is currently one of the market leaders in small batteries, with a market share of 25% . With the slowdown in handset sales, market diversification has become necessary and is now postulated as one of the leading makers of batteries for electric cars.